Viewers often drop off if an intro is too long or the creator stays for a long time on one subject, industry experts have told Insider.ĭirect ad revenue from Google isn't the only form of income for the majority of digital stars - most of them earn money a variety of income streams, like brand sponsorships, merchandise sales, or affiliate marketing.Īnd with a difficult economic situation, creators are trying hard to diversify their businesses, in order to be prepared in case of a recession.īut for now, ad revenue from Google seems to be a stable income source for many creators. One key to earning more money from a particular video is placing ads before viewers typically "drop off" from the video. The CPM rate (the cost advertisers pay per thousand YouTube ad views) varies from channel to channel (and video to video), and some top YouTubers also have ad-placement strategies to maximize their earnings. Creators who are part of the Partner Program can monetize their videos with Google-placed ads. Once they reach that threshold, they can apply for the Partner Program. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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